Case study: Eyes on the prize

Feefo’s sales teams, like most, are incentivised against a series of targets and they use gamification to bring those targets to life.



Thousands of brands trust Feefo to independently collect reviews from their customers.


The sales team is already using Hoopla, a sales gamification and dashboarding tool, to provide live visualisations of sales progress onto a big screen. Feefo needed to introduce additional aggregations within the data in order to highlight specific measures within the organisation. Seamless is sourcing data within Feefo’s Microsoft Dynamics, aggregating it and posting it to Hoopla.


Hoopla screenshots


As well as sourcing data from Feefo’s Microsoft Dynamics, the integration performs some aggregations before updating metrics within Hoopla. New leads and sales will be up on the screens within a minute. Seamless is configured to look for updates every 30 seconds, new data is picked up, aggregated and published to Hoopla. The integration requires no user intervention. Recursyv proactively monitor for data load failures and inform Feefo if they have occurred. The service is built within Microsoft Azure, taking advantage of the resilience, scalability and security of industry leading cloud services.


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