The hardest word to type is the first

It is almost unimaginable that it is a whole year since we sat down to launch Recursyv. At the time we had an idea – make enterprise software more readily accessible – and a name. We knew we wanted to build a software business and we were lucky enough to have a pair of (prospective) customers willing to be patient while we built product.

In our first few months we canvassed our prospective customers and focused on building software to address their specific needs. In truth, this was also a significant learning curve as we spread our technology stack into areas which required learning for the both of us.

We also had the intimidating privilege of a blank page. We needed to set everything up from scratch. Here are a few highlights…

Our first tweet was posted on the day of our first meeting, 30/08

Over the following weeks we put our website live, launched on LinkedIn, ordered business cards, published our first blog post, worked our way up the Google rankings, and – after much unnecessary rigmarole – managed to get a bank account open. We also learnt about working with each other and how to play to our respective strengths and weaknesses.

We worked to refine our software and we even stumbled upon our chocolate chip cookie tradition. By September our Seamless service was sync’ing messages and a few weeks later we had demos scheduled for both Seamless (at the time, still imaginatively called the Azure Service Bus Integration tool) and Sales In-a-Box.

Then this happened.

And we were in business! By the end of 2016 we had another order on the books and in January we began rolling software out.

Over the year I’ve tried to engage with as many entrepreneurs as possible and one key theme that often comes up is “the first few customers are easy, it’s the next 20 that are difficult – but they are the ones who will make or break your business.” This is proving to be true, exciting and intimidating. We’re working on it.



While preparing this post, we created a Twitter moment to share a more extended highlights package of our first year. We hope you enjoy it.

Splashing the big bucks, our Microsoft Inspire story (part 1 … part 2 when we’re back)

In about a month we’ll be headed off to Washington, D.C. to join the Microsoft partner community at Microsoft’s global partner conference, Inspire. Attending Inspire with something to say was always a goal for us when we set out. We knew we were working in the Microsoft world and the partner conference is the place to build a network around any Microsoft enabled business.

As you can imagine, a conference of this nature is a significant expense. There are conference tickets to be purchased, flights, accommodation, food and Hard Rock souvenir pin badges. (If Jon doesn’t read this post carefully, I’ll try expense the pins … watch this space!) Returning home with a just handful of business cards would be a significant failure. We consulted with former attendees and built out our plan. With about a month to go, we’re doing okay and I thought it might be interesting if we shared some of our thinking.


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Swaying our way to Microsoft Inspire

We’re getting ready for Microsoft’s global partner conference, Inspire, in Washington, D.C. later this year. It is a meeting of the good and the great in the Microsoft partner community with a view to connecting with Microsoft employees, other partners and industry experts. You’ll not be surprised to learn that it is a significant investment – time away from our day-to-day jobs, conference tickets, flights, accommodation and maybe even some souvenir key rings. Needless to say, we’re working hard to ensure we have the right supporting material to hand.

One of our conference objectives is to continue building the partner network around our Seamless integration service. With this in mind, and maybe also just a little bit because we like to play with interesting apps, we’ve built a Sway presentation which we’d like to share.


Make data islands a thing of the past


Hat-tip to our friend Sean K for the suggestions. First round is on us.

How are customers using Recursyv products to make work easier?

We’ve spent the past few months working feverishly to create software tools that we’re proud of and that are true to our vision of making work easier. With the support of our first clients, we’ve got our product suite – Seamless and Sales In-a-Box – built, tested, deployed, updated (ahem, no-one’s perfect on day 1!) and into various production environments. We’re delighted that we’ve now taken a few minutes to write-up the work we’ve been doing as case studies and publish them onto the website.


Recursyv customer stories


Customer stories


We owe a huge “thank you” to the teams at Technica and Feefo for supporting us from day one, having patience while the products were refined and faith that they would work from the get-go. We hope that the chocolate chip cookies eased the journey.